In 2025, social media continues to dominate the digital marketing landscape. As you know how platforms are changing faster than ever and user behavior is shifting in subtle yet significant ways. For marketers whose aim is to stay one-step ahead of the competition, comprehending the latest stats is very useful. From user growth trends to engagement metrics, here are the top 10 social media statistics every marketer should know to make their strategies robust and maximize ROI.
Key Takeaways for Marketers On Social Media Statistics in 2025
- Video-first strategy: Platforms are heavily favoring videos. Brands should invest in both short-form as well as long-form content to capture & also catch attention. Visuals stay in mind for longer in comparison to content.
- Platform-specific content: What works on TikTok may not work on LinkedIn. Tailoring your content by platform is more important than ever.
- Embrace social commerce: Integrate shoppable posts and product tags into your strategy to directly drive revenue from social channels.
- Use data to inform decisions: These statistics are more than numbers—they offer insights into consumer behavior and platform evolution.
Over 5.1 Billion People Use Social Media Globally
As of early 2025, social media users worldwide have surpassed 5.1 billion which is more than 63% of the global population. This reflects steady & amazing annual growth, with platforms becoming even more embedded in daily life. For marketers, this represents a huge audience to tap into, but also prioritize the need for personalized content that resonates with diverse audiences across the globe.
Instagram Reels Drives 40% More Engagement Than Static Posts
Instagram has become increasingly video-centric. Reels are generating 40% more engagement on average than image-based content. This shift highlights the growing demand for snackable, visually appealing video content. Marketers should consider give importance to Reels to boost visibility as well as engagement.
80% of Marketers Say Social Media Influences Purchase Decisions
Influencer marketing remains one of the most effective strategies in 2025. A survey shows that 80% of marketers believe social content directly impacts user’s buying decisions, particularly in fashion, beauty, fitness & tech niches. Micro-influencers, are gaining traction & popularity for their authenticity and higher engagement rates.
YouTube Remains the Top Platform for Long-Form Content
While short-form videos dominate trends, YouTube continues to reign in long-form content. The platform now has 2.7 billion logged-in monthly users, and watch time for videos over 10 minutes has increased by 15% year-over-year. Marketers should balance short-form content on TikTok and Instagram with long-form educational or behind-the-scenes videos on YouTube. These are the best social media statistics for 2025.
73% of Consumers Expect Customer Service Through Social Media
Social media is no longer just for marketing — it’s a critical channel for customer service. 73% of consumers in 2025 expect brands to provide support through platforms like Facebook, Twitter/X, and Instagram. Failing to do so can lead to public complaints and decreased brand loyalty. Brands need to train social media teams in customer relations and crisis management to enhance their social media statistics.
LinkedIn Posts With Images Get 2x More Engagement
For B2B marketers, LinkedIn remains the top-performing platform. Content that includes images sees 2x more engagement compared to text-only posts. Furthermore, native documents (PDF carousels) and short videos are becoming increasingly popular. To stand out on LinkedIn in 2025, B2B marketers should leverage visual storytelling and thought leadership content as new social media statistics.
Threads by Meta Reaches 250 Million Monthly Users
Launched as a microblogging alternative, Threads has reached 250 million monthly users in less than two years. It’s become particularly popular among Gen Z as well as professionals looking for a more curated, less toxic version of Twitter/X. Marketers who embrace the platform early as their 2025 social media statistics can benefit from high organic reach and less competition.
Social Commerce Generates Over $1.5 Trillion in Sales
The integration of shopping into social media has exploded. In 2025, social e-commerce sales are projected to surpass $1.5 trillion, with Instagram Shops, TikTok Shop & also Facebook Marketplace leading the way. Product tagging & also live shopping events as well as influencer-led promotions are key strategies that drive these conversions.
Video Content Accounts for 65% of All Social Media Engagement
Across all platforms, video reigns supreme. 65% of all engagement now comes from video content, whether it’s short-form (TikTok, Reels), live streams, or traditional YouTube uploads. Brands not investing in video production are missing out on the majority of user interaction and attention.
Final Thoughts
Social media in 2025 is more dynamic, diverse, and data-driven than ever before. These top 9 social media statistics reveal just how quickly the landscape is shifting. It also tells how marketers must adapt to stay relevant. Whether you’re building brand awareness, generating leads, or driving sales, staying informed and responsive to trends is key to success.
Are you leveraging these social media statistics in your strategy, or is it time for a social media overhaul? Learn more about Multi-Channel Marketing here.
